Coaching

Grounded support, honest conversations, and a little accountability along the way.
For founders, business owners and people building what comes next.

Book A Discovery Call

Best of Both Worlds

Customised one-to-one coaching and mentoring for founders, creatives, portfolio careerists and business owners who are ready to grow with more clarity and confidence.

Here's the thing about the coach vs. mentor divide: most people pick a lane. I don't. My work moves between both, depending on what you actually need in the moment. Sometimes that's the right question, asked at the right time. Sometimes it's someone who's built global brands, businesses and partnerships just telling you what they'd do.

Knowing which hat to put on, and when, is the whole point. So if you’re stuck and need help designing the pathway to your goals, say the word.

A smiling woman with blonde hair, wearing a black and white striped blouse and a dark gray skirt, standing against a white background.
A home office with a wooden desk holding a computer, a mug, a tablet, and a pink notebook. There's a pink neon sign on the wall that says "Running" and a digital clock on the desk showing 10:24. Large windows with beige curtains allow natural light into the room. The floor is wooden.

How I Can Help

Short and long-term goals, priorities and a pathway forward.

Get clear

Clarify what you want to be known for and sharpen your message.

Find your position

Put the structures and systems underneath your growth.

Build the business

Get out of your own way

Work with the over-delivering, second-guessing and playing small that can quietly shape how you lead.

Navigate the big stuff

Have an experienced sounding board for decisions, transitions and opportunities.

Navigate the big stuff

Draw on my experience building brands and businesses across Australia and internationally.

Book A Discovery Call

  • “In Caitlin, I've found more than just a coach; I've found an ally. Her empathetic approach and steadfast encouragement have been integral to my success, inspiring me to aim higher and celebrate every milestone. I'm thankful for her support—it's been a profound influence in reaching my aspirations.”

    — Charlotte Hall, Hallway People

  • “Before I started working with Caitlin, I was overwhelmed by ideas. I had no idea how (or plan) to execute them. In our sessions, we uncovered some big mental blocks that were holding me back, and also put a concrete strategy in place. By the end of our final session, I felt not only totally clear on what I had to do and how to go about it... but also confident that I'll be able to.”

    — Lizzie Mulherin, The Solo Co

  • “Working with Caitlin is like having a right-hand wing woman, there to run all your marketing ideas past, provide inspiration, advice, and coaching, and guide you in the right direction every step of the way.”

    — Andrea Featherstone, Project Self

Working Together