Whether you’re building your personal brand or the brand of your business, it’s important to be clear on what you want to be known for, who you want to help, and why it matters.

For many people, this clarity is clouded by old patterns — people-pleasing, over-delivering, second-guessing, or playing small to stay safe. These habits often show up quietly in our work and businesses, shaping how visible we’re willing to be and how boldly we lead.

My coaching draws on a strengths-based approach and my BUILDER Blueprint change model — a practical, human framework designed to support sustainable growth. Together, we work to clarify your short- and long-term goals, sharpen your key message, and position you — and your business — clearly in your area of expertise. Along the way, we also focus on unlearning the “good girl” conditioning that can keep you stuck, self-doubting, or undercharging, so progress feels aligned rather than forced.

This work is well suited if you’re a small business owner or startup founder ready to grow with intention, if you feel stuck and know there’s more available to you, or if you’re currently in a full-time role and preparing to transition into a side business — without abandoning yourself in the process.