Entrepreneur, author, speaker and coach helping women untangle from their Good Girl and build richer, more meaningful lives, businesses and careers.

My work blends positive psychology, leadership, wellbeing, and entrepreneurship — inviting people to redefine success on their own terms.

Welcome :)

Work with Me

  • I write about work, identity, power, wellbeing, and the scripts many women are taught to live by. My writing live on Substack in Good Juju, where I explore what it means to build and lead a good life. My debut book, Good Girl, Goodbye, examines the cultural conditioning that shapes women’s lives and the small, everyday rebellions that help us create a more equitable world.

  • I work with people building businesses, navigating leadership, or standing at a crossroads in their careers. My approach blends coaching and mentoring — asking the right questions while also offering practical insight, perspective, and advice when it’s useful. Together, we focus on clarity, confidence, decision-making, and sustainable growth, in both work and in life.

  • With over a decade of experience across marketing, branding, media, community and positive psychology, I’ve helped to build multimillion-dollar businesses across Australia, the US, Canada, Singapore, and Europe. I partner with change-making brands and the people behind them, taking a holistic approach that balances commercial success and personal fulfilment.

  • I’m the co-founder and host of lady-brains, an award-winning business podcast that goes beyond surface-level success stories. The show focuses on the real experiences behind building businesses — the risks, pivots, pressures, and personal growth that rarely make it into the highlight reel. Featuring founders, creatives, and leaders from around the world, lady-brains was recognised at the Australian Podcast Awards in 2022 and 2023. I also host podcasts for global brands and voice international ad campaigns.

Good Girl,
Goodbye.

Rewrite Your Story, Reclaim Your Power, Build a Life You Love.
Out Now.

Order My Copy

Kind Words…

“The Accelerator for Enterprising Women found an extraordinary partner in Caitlin. She masterfully guided conversations and respected the panellists and audience equally. In delivering bespoke workshops and live panels, Caitlin exuded expertise and passion that resonated with attendees, fuelling their inspiration to start or scale their own businesses.”

— Sally Wagnon,
Enterprising Women

“Caitlin’s approach to sharing accurate and relatable bit-size information with a touch of humour made the workshop enjoyable. She is adept at handling sensitive stories presented to her by participants and reminding us that workshops are not a one-way but a two-way system. I highly recommend Caitlin for facilitating and hosting women-led/empowerment events.”

— Ishani Nigam,
Founder

“If the universe has brought you to Caitlin, then the universe is looking after you in a BIG way. Caitlin is an energetic, clear thinking professional. Armed with a toolkit of endless ideas, focus and an eye for detail, Caitlin has been an incredible support, strategist and business asset. Her work ethic and commitment to her clients comes with my highest recommendation.”

— Suellen Peak,
The ART Space

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