Early Departure

My journey has been anything but linear. In 2014, I stepped away from corporate life and began building my own model of work. I started consulting on the side, tested what was possible, and made the full transition soon after.

A few years earlier, I had spent time studying and working in Miami, Florida. Being immersed in another culture at a formative stage exposed me to a different way of thinking about creativity and ambition. It expanded my sense of what was possible.

I built a portfolio career across consulting, online programs, digital products and coaching at the intersection of business, wellbeing and positive psychology. Over the past decade, I’ve worked as a marketing and branding strategist across Australia, the USA, Canada, Singapore and Europe — partnering with some of the world’s leaders in female leadership, wellbeing science and positive psychology.

A woman is speaking in front of a large group of women seated at round tables during a conference or seminar. There is a large screen behind her with the word 'V' and 'Enterprise Women' visible. The room has colorful walls and professional lighting.
A woman with blonde hair smiling joyfully and holding a Lady Brains tote bag at the Australian Podcast Awards 2023 event, with people in the crowded background.

Community Minded

In 2017, alongside Maeva and Anna, I co-founded lady-brains — a community for female founders, creatives and freelancers, who were building beyond the traditional 9-5 model. We realised climbing the corporate ladder was no longer the prosperous beacon of accomplishment, security and prestige we had been sold by our parents so we went about reshaping that.

lady-brains began as intimate dinners and grew into sold-out events, a national community and an award-winning podcast where we interviewed some of Australia’s leading founders. We also ran The Brains Trust, a mentorship program supporting early-stage women to build standout brands with solid foundations.

A woman with blonde hair in a gray shirt sitting and speaking into a microphone during a panel discussion or presentation, with a large screen behind her displaying pictures and bios of two women, Cate Hull and Kate O'Keeffe, with their titles and social media handles.
A woman smiling and standing during a conference with an audience of women seated at tables in a conference room.
A woman with long blond hair and a brown shirt, wearing large headphones, smiling and sitting at a white desk with a laptop, smartphone, and audio mixing equipment. She appears to be participating in a podcast recording or radio show, with a background displaying logos of 'hamish & andy' and 'podcastone'.

The Book

I wrote my debut book Good Girl, Goodbye, exploring the conditioning women inherit and the cost of performing within it. High-achieving women are often navigating internalised expectations: be agreeable, be selfless, don’t be too much.

The book unpacks the systems that shape that identity and offers a framework for disentangling from it. This work now underpins much of what I do — helping women find their voice, claim authority and design lives that reflect who they are, rather than who they were told to be.

Book cover for 'Good Girl, Good Bye' by Caitlin Judd. The cover is blue with colorful starburst accents and white bold text.
A woman standing near a window with a smile, wearing a denim jacket and earrings, with blond hair and blue eyes.

The Work

Today, I continue to consult on brand, content and strategy while coaching women across life, business and leadership.

I’ve lived in three cities and two countries. I’ve reinvented myself multiple times. Each chapter has sharpened the way I see business, power and identity.

Now I integrate my background in marketing, media & communication, positive psychology and lived experience into everything I do.

If you’re looking to live a richer, more meaningful life — this is the work I am here for.